Auditing OneCopy AI’s UX to Unlock Product Growth
Conducted a full UX audit for OneCopy AI to identify UX issues through analysis and evidence-backed recommendations.
OneCopy AI, a fast-growing content-generation platform, reached a point where growth was plateauing. Their product worked but the experience wasn’t keeping pace with user expectations.
They needed fresh eyes, unbiased insight, and a roadmap for improving usability without disrupting momentum.
That’s where I came in.
I was contracted to perform a comprehensive UX audit to uncover friction points, surface hidden opportunities, and help the team align on what mattered most to users. This wasn’t about redesigning the product. It was about understanding it deeply enough to make it better.
Outcomes
The audit led to a series of data-backed improvements that helped the team refocus on user needs, optimize flows, and deliver tangible results.
Key Outcomes:
Identified 20+ usability gaps across key journeys
Simplified complex workflows for faster task completion
Improved user sentiment and review scores post-update
Boosted user retention through targeted UX enhancements
Helped leadership prioritize changes that mattered most
The Process
1. Discover and Define
The first step was understanding why users were struggling. I explored OneCopy’s analytics, user reviews, and product feedback channels. Patterns started to emerge: onboarding friction, unclear feature hierarchy, and confusing navigation paths.
Using the Double Diamond framework, I zoomed out to understand both user and business needs before narrowing in on what truly mattered.
2. Ideation and Prioritization
After identifying issues, I crafted a detailed audit report for the CEO complete with recommendations, user impact assessments, and design opportunity areas.
But insight without focus is noise.
So I proposed that we prioritize key problems first to avoid analysis paralysis. We selected the top issues that would deliver the highest impact with minimal disruption.
3. Prototyping and Testing Solutions
Once priorities were set, I sketched out potential solutions low-fidelity concepts to visualize improved flows and layouts. These prototypes served as conversation starters, helping the team quickly align on direction.
We implemented a few of these ideas, ran quick validation cycles, and soon began noticing positive user reviews and engagement metrics.
Reflection
The OneCopy AI project was a reminder that sometimes, progress begins with pausing.
It taught me that design isn’t only about building it’s about asking the right questions before you build.
The audit deepened my skills in product strategy and critical thinking, helping me see the invisible layers of design that drive real impact.
Working closely with their CEO and product team also reminded me of the value of simplicity that the best improvements are often the quietest ones, the ones that just make sense.
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